On the blog today, we’re talking to Rachel Cave – the designer of our latest collection ‘Bloom’ which features a myriad of graphic flowers in contemporary muted colours. Whether you like your florals in straight lines or scattered, there’s a piece of nature for everyone in this collection and we’re excited for Rachel to share a little sneak peak into the process of creating it:
How did working with Dashwood Studio come about?
I had spotted fellow designs had ranges produced and so I contacted Dashwood as I was after having my own range produced. Luckily David was aware of my work and it was great collaboration!
Did you have the collection designed already or did you create it for Dashwood from scratch?
I designed the collection from scratch exclusively for Dashwood after sending some ideas through that I had.
What inspired the collection?
A floral theme, influenced by Scandinavian prints.
Where do you start with designing and how does it grow and develop?
I start off with drawing floral elements that I want to include and it grows from there. It’s quite an organic process. When designing a collection I try and create them all together so that they all sit well and there’s enough variation within the collection. Then I pull out my favourite ones and get them looking just right.
Were there any challenges or moments of pure joy whilst designing Bloom?
Getting the right balance of prints can be tricky, but I found this collection came really easy and flowed from the moment I started creating it. Deciding on colours can sometimes take a while, but I had my ideas from the start and It only needed a few tweeks to get it looking right.
Where do you design? Do you have your own office/studio space? What’s it like?
I design from my desk in my living room. It looks out the window into the garden so perfect for plant inspiration. It’s quite tidy as I need a clear head when designing!
Do you have company whilst working?
My husband also works from home so there’s always someone popping in and out. Plus there’s my house rabbit Alfie who sits at my feet most days.
What’s a typical working day look like for you?
Depending on my work schedule a typical day I’ll be at my desk by 10, and work through till the evening. Some briefs can be quite tight so I’ll be very busy. But other days the work calms down and I can get out the house and head to the beach, the joy of being freelance!
How did you get into design? Did you have specific training?
I studied Fashion/ Textiles at Wiltshire College and went on to do a Degree in Surface Design at London College of Communication. A great course, that was mainly screen printing, but it helped me gain the skills to design full time once I left.
What advice would you give to someone who would like to follow in your footsteps?
The key for me has always been a great website that really showcases your best work.
BLOO 1144 blue
What would you like to see made with your fabric?
Kids clothes, cushions, toys..the list is endless.
Do you sew? If so, will you be making anything using the collection?
Even though I sewed alot during my college course, I was never that good and have since sold my sewing machine. I’ll leave it to the professionals!
What are you working on now? What’s coming up project-wise for you?
I’ve got a few briefs in the pipe line creating food packaging, a really exciting venture that I’m getting involved with more and more. As well as creating patterns for my agent who sells internationally.
BLOO 1144 gold
If you could design another collection for Dashwood, what would it be like?
I’d love to create another collection, maybe a geometric to balance out all the florals.
Bloom hits the shops later this summer. You can check out the full Bloom collection here, and head on over to Rachel’s website to nosey at her beautiful portfolio.