Last week we shared a fantastic drawstring bag DIY tutorial by Núria González of Zález in Spain and promised to feature an interview with the owner herself, so you could find out more about her and how she set up her business!
Her business has just turned ‘4’ so what better way to help her celebrate!
Hi Nuria, thanks so much for agreeing to answer some questions for us! Let’s start with your business Zález. When did you start it and why?
I studied fashion design in Barcelona. I always liked to draw and make different types of crafts, as I’m good working with my hands. 10 years ago I moved to Seville and began creating small textile accessories. And eight years ago I created the Zález brand, which eventually evolved to today where I have my own store and shop in the centre of Seville. Currently I also sell my designs online through the nuriagonzalez.com website.
What do you sell?
In my shop I sell bags, backpacks and small textile accessories in which I make the design and sew. I also sell Japanese fabrics and of course the beautiful Dashwood Studio fabrics so that each client can make their own designs. I offer to my clients the option to customize the bags, so they can choose themselves fabrics they like and make small changes that will best suit their preferences.
Have you always loved fabric and sewing?
As a child I always dressed up and made my own dresses in pieces of cloth. I loved to combine fabrics, colors, etc. Currently I feel the same with different fabrics with which I work. I enjoy looking for great original combinations between different patterns. Japanese fabrics, Dashwood Studio fabrics, etc., are a source of constant inspiration.
So what else inspires you and helps you get into the creative mood?
I love illustration, furniture design, whether modern or ancient, and the same happens with the architecture. I think I absorb many ideas of shapes and silhouettes of all these elements. A very important part of my designs are the needs that I convey my clients. I talk every day with them as it is so important, all both positive and negative reviews must be taken into account when choosing materials and shapes to create a new accessory.
Who are your favourite makers/designers/crafters?
I like many designers and crafters! I love jewelry of Manitas de Plata, Fauna y Flora and Laliblue that I sell in my store. Creativity in creating of Moniquilla prints, Todo Muta designs, Lady Desidia, and many others.
There seems to be a rise of Spanish crafters and shops, have you noticed this and why do you think that is?
I think that the economic crisis affecting Spain in recent years has made many people have to create their own business. People become more creative, looking for other ways to enjoy their free time, either by sewing, painting, crocheting, and other crafts. All this coupled with a wealth of information on the Internet such as tutorials, beautiful photographs and easy to get any material. It is a constant source of inspiration and motivation that makes people create their own blogs, websites, etc., to show their work.
What’s a typical day at Zález like?
A typical day in Zález begins in the workshop, which is integrated into the store. I start to sew custom orders for clients, and then sew bags and backpacks for my own shop. As the morning progresses clients start coming and I attend and advise them myself. Every six months I design the new collection. I manage myself all social networks (Facebook, Instagram, blog and website). And also the administrative side as well, so never stop!
Thanks Núria, it’s wonderful to get an insight into your business and your love of fabrics and craft!
If you want to follow Núria you can find her on: